CVS | Avi Shulman

In the capacity of a design consultant/intern:
Provided design iterations, prototyping, 3D CAD, technical drawings, and renders.

Client: CVS Health – www.cvshealth.com

Brand Strategists/Designers: Marks / Webb deVlam, an SGS&co company – www.makemarks.com

CVS was preparing to roll out a rebrand, uniting the company’s four service brands for the first time—pharmacy, specialty, minute clinic and caremark - along with the recently acquired healthcare company Aetna.

My team at Marks/WDV was contracted in the late stages of the rebrand to design packaging for several pharmacy section products.

Strategy

We developed fresh package types, drawing upon the identity and brand story that was foundational to how CVS Health distinguished its role in shaping the future of health care.

Bold, sophisticated and universal, the iconic CVS Health Heart became the heart of our packaging design languages, evolving into its own functional solution.

We designed packaging solutions for the following product lines:

Probiotics
Blister packaging
Athletic Tape

In the capacity of a design consultant/intern: Provided design iterations, prototyping, 3D CAD, technical drawings, and renders.

CVS was preparing to roll out a rebrand, uniting the company’s four service brands for the first time—pharmacy, specialty, minute clinic and caremark - along with the recently acquired healthcare company Aetna.

My team at Marks/WDV was contracted in the late stages of the rebrand to design packaging for several pharmacy section products.

Strategy

In the capacity of a design consultant/intern:
Provided design iterations, prototyping, 3D CAD, technical drawings, and renders.